Mississauga is the 6th largest city in Canada, with an estimated population of 820,000. Outfront Media is able to provide extensive, citywide coverage with a strong portfolio of Outdoor products that include Transit Shelters, Posters, Backlights, and large-format Series 14 Superboards.
Mississauga is dependent on car travel, more so than any other city or town in the Toronto CMA. The focal point (core) is the area around Square One Shopping Centre at Highway 403 and Hurontario Street. Unlike other cores which radiate from a central, pedestrian-heavy intersection, Mississauga sprawls outward from this vehicular access hub. Toronto Pearson International Airport is located at the northeast border of the city. Toronto Pearson currently ranks as the 23rd busiest airport in the world according to Airports Council International, making it a pivotal opportunity to reach business and holiday travelers alike.
Mississauga real estate is booming. A number of high-priced condo developments have been built in recent years, including Absolute World, nicknamed the "Marilyn Monroe Towers." They recently set a record for listing the most expensive penthouse outside of the City of Toronto at $3.2 million.
The city's four main shopping malls (Square One, Erin Mills Town Centre, Dixie Outlet Mall, and Meadowvale Town Centre) attract an average of nearly 1.4 million shoppers monthly. Mississauga is home to more than sixty Fortune 500 Canadian head offices, including Microsoft, Wal-Mart Stores, United Parcel Service (as well as FedEx), and Hershey.
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